A lot of business owners is wondering how to attract more customers while spending as little as possible. One thing that can start on now is called email marketing. If you're unfamiliar with this kind of marketing, read this article. This article is here to help you figure it out. Know your audience is. After you have established a small reader base, come up with ways to induce them to get their friends signed up. Your customer base will automatically grow by itself. This will make the email marketing more effective because it makes the readers feel like they're getting a good deal and they might get their friends. Referral programs can be beneficial if you wish to increase your customer base. Always get customer permission before you begin contacting via email. Most people just delete them unread. You might also discover you are violating your ISP's policies by sending mass emails to consumers who did not want to receive them in the first place. Try to send only o...